Founder of the Real To Ideal Movement for (r)Evolutionary Businesses

Lovely to meet you!

I’ve been a rebellious type for as long as I can remember.  I tortured my teachers with too many questions, challenged authority figures (including my parents) and even today I drive my boyfriend crazy because I insist on finding my own truth.

It’s not that I don’t value the wisdom and experience other people have to share.  But too often, it wasn’t the right answer for me and my unique situation.

So I’ve learned to value the importance of finding your own answers, finding what works best for YOU and finding your own path in life.  And growing your own business is the most important place to adopt this mentality!

What worked for others may or may not work for you.  But that’s ok.  Because what works in online business is blazing your own path and being true to YOU!

Have you taken a ton of online courses, downloaded freebies, read every blog post and feel like it’s all swampy goo in your head now?

If you’ve spent a fortune on this swampy goo, don’t get discouraged.  It’s just further proof that you already have all the answers.

What you have right now is INFORMATION.

What you NEED right now is TRANSFORMATION.

If I could offer you that kind of transformation in a DIY package, I’d retire as a millionaire right now and deliver DIY packages in my sleep!

But transformation isn’t a DIY thing.  Well, let me rephrase that.  Efficient transformation isn’t a DIY thing.

Sure, you’ll figure it out eventually.  But how much longer can this wait?  How much longer can you keep figuring things out by trial and error?  How much longer can you wait for $10k+ months?  How much longer can you wait to quit your job or hire more help or take that vacation that’s been collecting dust on your vision board?

If the answer is NO MORE WAITING!!  I KNOW what I want and I KNOW I’m ready for it NOW!!!!

Then I’m your gal.

I built my own biz on the side while working a full time job and going to school. I found I was able to run a semi-successful business in only 10 hours a week!  Now I’m enjoying a thriving full-time business (no more side job) that’s on-track to support my wildest dreams while making the world a better place – and I still only work 30 hours a week. With the right systems and support, you can too!

But don’t take my word for it – find your own truth! 

Join the movement of rebel business owners in our private Facebook group and let’s rise together!

My superpowers include:

  • Distilling the chaos of too many ideas into cohesive sales copy that resonates with your ideal clients and lights you up as well!
  • Peeling off the masks you’ve been wearing in the form of being the ideal employee, the model wife, the nurturing mum, the high-achieving studen and/or the loving daughter.
  • Liberating the bad-ass, independent, fierce leader hiding inside who’s waiting to be unleashed so you can be recognized as the expert in your industry & THE go-to gal for your dream clients!
  • Revamping your schedule, processes, marketing, etc. so that you have FUN at work while kicking stress in the ass and kissing burnout goodbye!
  • Holistic coaching that digs deep into your situation and shines a light on what else might be affecting your success – mindset, relationships, your physical office space, your health and more.


I spent 4 years as a traveling online music journalist, reviewing music festivals, concerts, albums and interviewing rock stars. I created my own schedule, decided my own path, followed whatever muse sang to me and basically lived life on my own terms (as long as there was Wi-Fi!).

When the stock market crashed and I was laid off, I spent a few months living in a snow-covered RV, snowboarding all day every day in the Sierra Mountains (bliss!!). Of course, I still had Wi-Fi and kept blogging for fun.

When winter ended, I decided I wanted to work on race cars. So I got a job cleaning race car engines for vintage Formula One cars and worked my way up the ranks to race track support and then lead mechanic for vintage Formula Juniors, NASCARS and more!  My heart and soul were in HEAVEN – this was my IDEAL job!! But my body couldn’t keep up as I was getting older, so after 4 years of working 7am – 7pm in the blazing sun every day for weeks on end, living out of hotel rooms, kneeling on asphalt, breathing in racing fuel fumes and covered in motor oil (I know, I know – HEAVEN!), I had to find a way to slow down and do something less strenuous.

I started having back problems, so I planned my exit strategy and found a desk job. In an office. Under fluorescent lights. For 8 hours a day. I was MISERABLE!!!  End of story. It was HELL!

So, once again, I needed an exit strategy. But I was tired of bouncing from one job to another. I wanted to find a be-all end-all dream career. I wasn’t sure that was possible for me. I live for excitement and freedom. I don’t do well with feeling caged in or held back.

What else could I do at this point but start my own business?  And now I’m right back on top!  Living the high life, embracing freedom, following my dreams, traveling and forging my own path!

If you’re tired of feeling chained to your desk 8 hours a day and ready to have a business that sets you free, that supports your wildest dreams and feeds your soul, we need to talk!  Join us in the private Facebook group, join our email list, or PM me to skyrocket your own success story.

Sign-Up below for access to the mini vault of FREE resources including the Design Your Ideal Biz Checklist to starting a biz from scratch, a 3-part training series on marketing with soul, a sample module from the Spirited Solopreneur Success Kit and more!