Marketing

Transcribe Your Videos On The Fly – Work Fiercely Tip

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Vintage typewriter and printer press tiles on a wooden table with the words Transcribe Your Videos On The Fly Work Fiercely Tip written on the wood

I’m one of those people who’s always trying to find a better way to do things. Easier, faster, more efficient – without sacrificing quality. And this video transcription tip is exactly what busy people – online business owners, social media marketers, coaches, vloggers, bloggers, etc. – need to do MORE with less time and less help.

Use Your U.S.P. To Connect With Ideal Clients

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You’ve probably heard of U.S.P. before – most people call it your Unique Selling Point and it’s vital to positioning yourself in a crowded market.

I prefer to think of it as your Unique Storytelling Perspective because selling point and positioning are really hard to figure out until you understand what your unique selling point and market position are.  In other words, they’re both hard to see when you’re in the thick of it, but so obvious in hindsight.

But once I started looking at U.S.P. as my Unique Storytelling Perspective, it got a LOT easier to work with, for myself and my clients.

I’m creating a ton of content around this idea right now, so stay tuned for new posts/PDF’s/videos and more to help you put all this to work in your business and use it to STAND OUT and be recognized as the #1 go-to expert for your ideal clients.  But let’s start with the basics – what makes you different than everyone else in your industry and how does that make you uniquely qualified to help your clients?

Your Unique Storytelling Perspective – U.S.P.

I’m going to show you 2 things in this video –
how to compete with others in your industry, no matter how long you’ve been in business or where they’ve been published…
AND I’ll use my own unique perspective as an example to help you wrap your head around how this works:

 

If You Want To Make Money, You’ll Have To Get Specific

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Why you need to get super specific about the RESULTS people get from working with you – to clearly state the benefits your clients will experience – instead of, “It’s going to be different for everyone I work with…”

Because your services are so well rounded that you can help with a wide range of problems/benefits, right?

If you like money and you want your biz to be successful, you’re gonna have to do better than that. Here’s how: