• Enlightened Marketing For Jaded, Savvy Audiences

    In a world of jaded, skeptical, and savvy consumers, attention will be the most valuable currency of the 2020’s and the future of digital marketing needs to be focused on grabbing that attention and holding it as long as possible. Here’s how enlightened marketing will do that…

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  • Content That Converts Fans Into Customers [Part 4]

    You don’t need a lot of content to attract, connect, and convert fans into customers. You can take your readers from passerby to paying customer with a single blog post or social media post. Just make sure your content covers ALL 3 steps needed to earn their money (and trust!)

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  • Boost Your Social Media Engagement To Boost Your Sales [Part 2 of 4]

    Engagement is the key to success in this era of online business and social media marketing. Engagement offers social proof to wary buyers, it inspires people to connect with your brand, and that gets your posts in front of everyone on their friends’ lists as well.

    More importantly, engagement is proof that your audience likes what you’re putting down. It’s proof that they want to be part of the conversation you started.

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  • Story Marketing For Online Success

    In this episode, we continue our theme of tapping into your story for success, your U.S.P., and attracting ideal clients. We talk about how to look at your story for these keys to your success, why your audience cares about your story, and how to tell your story in a way that connects with your fans and helps position you as THE one and only person they want to hire.

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  • The White Hot Truth Of Marketing Mistakes

    Is Danielle LaPorte a racist, white supremacist who doesn’t care about her audience, but still wants all your money? Or is this just terrible branding and marketing? Let’s look at the mistakes made and how an enlightened marketer could do better.

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