In a world of jaded, skeptical, and savvy consumers, attention will be the most valuable currency of the 2020’s and the future of digital marketing needs to be focused on grabbing that attention and holding it as long as possible. Here’s how enlightened marketing will do that…
In this episode, we continue our theme of tapping into your story for success, your U.S.P., and attracting ideal clients. We talk about how to look at your story for these keys to your success, why your audience cares about your story, and how to tell your story in a way that connects with your fans and helps position you as THE one and only person they want to hire.
Is Danielle LaPorte a racist, white supremacist who doesn’t care about her audience, but still wants all your money? Or is this just terrible branding and marketing? Let’s look at the mistakes made and how an enlightened marketer could do better.
Ocean Cleanup is an inspiring example of social entrepreneurship and enlightened marketing successfully solving real-world problems and how your fans, followers, and influencers will gladly carry your message to every corner of the planet.