You’ve probably heard of U.S.P. before – most people call it your Unique Selling Point and it’s vital to positioning yourself in a crowded market.
I prefer to think of it as your Unique Storytelling Perspective because selling point and positioning are really hard to figure out until you understand what your unique selling point and market position are. In other words, they’re both hard to see when you’re in the thick of it, but so obvious in hindsight.
But once I started looking at U.S.P. as my Unique Storytelling Perspective, it got a LOT easier to work with, for myself and my clients.
I’m creating a ton of content around this idea right now, so stay tuned for new posts/PDF’s/videos and more to help you put all this to work in your business and use it to STAND OUT and be recognized as the #1 go-to expert for your ideal clients. But let’s start with the basics – what makes you different than everyone else in your industry and how does that make you uniquely qualified to help your clients?
Your Unique Storytelling Perspective – U.S.P.
I’m going to show you 2 things in this video –
how to compete with others in your industry, no matter how long you’ve been in business or where they’ve been published…
AND I’ll use my own unique perspective as an example to help you wrap your head around how this works: