Use Your U.S.P. To Connect With Ideal Clients

You’ve probably heard of U.S.P. before – most people call it your Unique Selling Point and it’s vital to positioning yourself in a crowded market.

I prefer to think of it as your Unique Storytelling Perspective because selling point and positioning are really hard to figure out until you understand what your unique selling point and market position are.  In other words, they’re both hard to see when you’re in the thick of it, but so obvious in hindsight.

But once I started looking at U.S.P. as my Unique Storytelling Perspective, it got a LOT easier to work with, for myself and my clients.

I’m creating a ton of content around this idea right now, so stay tuned for new posts/PDF’s/videos and more to help you put all this to work in your business and use it to STAND OUT and be recognized as the #1 go-to expert for your ideal clients.  But let’s start with the basics – what makes you different than everyone else in your industry and how does that make you uniquely qualified to help your clients?

Your Unique Storytelling Perspective – U.S.P.

I’m going to show you 2 things in this video –
how to compete with others in your industry, no matter how long you’ve been in business or where they’ve been published…
AND I’ll use my own unique perspective as an example to help you wrap your head around how this works:


Damn It Feels Good To Be A Boss Babe!

I have a story to share with you – especially those of you who are still struggling, still signing up for every freebie you come across, still looking for the missing piece, the magic elixir that will cure your biz pains – not to gloat, but to let you know there IS a light at the end of this entrepreneurial tunnel!

How To Figure Out What Career You Should Pursue

How to Figure out What Career you Should Pursue

Have you ever wondered what else is possible? Or what career you would pursue if anything were possible? What if you were able to compete with other job applicants who were far more experienced than you and still land the job of your dreams? Would you do it? Would you take the time to figure out what you want out of life and your career and then make a move to get it?

Or maybe you’ve always wanted to quit your job and start your own business and be your own boss. But something is stopping you, isn’t it? There’s a voice of reason telling you not to be a fool. But you just can’t stop dreaming of “what if?”

What if you’re not sure what to do, you just hope this isn’t it…

How do you step away from this less-than-awesome employment and find the career you love, the work you were put on this earth to do, something that makes you feel like the best possible version of yourself that you can possibly be?