Engagement is the key to success in this era of online business and social media marketing. Engagement offers social proof to wary buyers, it inspires people to connect with your brand, and that gets your posts in front of everyone on their friends’ lists as well.
More importantly, engagement is proof that your audience likes what you’re putting down. It’s proof that they want to be part of the conversation you started.
Before you spend a lot of time and money on things like web design, logo, branding and the works, make sure you have the BASICS down. Otherwise, you might end up revamping everything else when you finally get clear on these 3 things.