marketing

Leadership For Introverts Part 2 [Podcast]

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In this week’s episode, we talk about how to bring more of your offline personality into your online presence, how to shine online as an introvert who doesn’t love the spotlight, and how to use your vision, philanthropy, and values to attract soulmate clients to your mission-driven business.

Leadership For Introverts Part 1 [Podcast]

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In this week’s episode, we look at the competitive advantage introverts have over everyone else in the online space AND how introverts can get comfortable with visibility, standing out, and all the things that go into building a successful online business.

Enlightened Marketing, Badassery Magazine, And How Income Affects Your Impact

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What is enlightened marketing, how does it help you increase your impact AND income, and why is important for every badass business and thought leader to know how to use it?

I talk about all this and more with Samantha Parker and the Badassery Magazine community…

Brands That Do More Than Sell

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You can use your marketing strategy to make the world a better place instead of adding to the noise and in the process, attract better clients who will help you spread your message to every corner of the planet. THIS is the power of enlightened marketing. It’s not a new concept, but it’s definitely coming … Read more

Three Steps To Attracting Ideal Clients With Social Media

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attract clients on social media

[vc_row][vc_column][vc_column_text] Social media marketing is the best way to get clients right now, so that your business doesn’t crash before you get it off the ground. But what most people fail to do, is learn how to effectively use social media for long-term client attraction – which is the key to creating consistent income. What … Read more

Use Your U.S.P. To Connect With Ideal Clients

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You’ve probably heard of U.S.P. before – most people call it your Unique Selling Point and it’s vital to positioning yourself in a crowded market.

I prefer to think of it as your Unique Storytelling Perspective because selling point and positioning are really hard to figure out until you understand what your unique selling point and market position are.  In other words, they’re both hard to see when you’re in the thick of it, but so obvious in hindsight.

But once I started looking at U.S.P. as my Unique Storytelling Perspective, it got a LOT easier to work with, for myself and my clients.

I’m creating a ton of content around this idea right now, so stay tuned for new posts/PDF’s/videos and more to help you put all this to work in your business and use it to STAND OUT and be recognized as the #1 go-to expert for your ideal clients.  But let’s start with the basics – what makes you different than everyone else in your industry and how does that make you uniquely qualified to help your clients?

Your Unique Storytelling Perspective – U.S.P.

I’m going to show you 2 things in this video –
how to compete with others in your industry, no matter how long you’ve been in business or where they’ve been published…
AND I’ll use my own unique perspective as an example to help you wrap your head around how this works: